"When working with a potential client, I always try to understand what success looks like," says filmmaker, photographer and Canon Ambassador Simeon Quarrie, who runs immersive storytelling company VIVIDA and has worked for big-name clients from Burberry to Google. "I ask, 'If we do a great video, what effects could this have?'"
Simeon says a lot of early-career videographers make the mistake of charging based on time rather than value. "You need to appreciate the benefit to the customer of you doing your job in the right way," he explains. "If your video drives visitors to a company's website and generates lots of sales, what is the value of those sales? When you understand that, it makes it easier for you to work out how to successfully help a business – and it makes for an easier conversation when you come to talk about your fee."
Here, Simeon offers his top seven tips for shooting top-quality corporate videos and developing a seamless process from pre-production through to the finished edit.