Over the past decade, print has continued making substantial inroads into the realms of creative and cultural industries (CCIs). For creative and design professionals, print is a cost-effective and efficient method for achieving a range of stunning visual outputs, - whether that’s printing decorative flooring panels, wallpaper patterns, POS signage or 3D architectural prototypes.
As print techniques, substrates and inks improve the ability to replicate the look and feel of traditional materials, and as clients seek more personalisation for a variety of applications, digital print is increasingly becoming a practical and affordable solution to meet growing demand. Advances in large-format and print technology have brought versatility and flexibility to a wide range of creative industry segments
At Canon, we strive to help our customers help their customers with the right products, knowledge and professional insight. At the cutting edge of printing technology for over 80 years, we are uniquely placed to partner with any business, no matter the size or proposition.
This is especially important considering that today’s users of wide-format printers and 3D technology can come from any background, whether they happen to be designers, professional reprographers from the AEC (architecture engineering and construction) industry, sign-makers, screen-printers or photographers. But whatever their demands, print service providers (PSPs) have a responsibility to meet them with high quality output, at an acceptable price and on time. It is crucial to understand how to provide the best possible support to customers, offer them something new and exciting, and provide them with a service that’s unique, consultative and informative.