While the results indicate progress towards a futuristic style of working, it is also recognised that budgetary and cultural barriers can make initiating and implementing change a tough task across the markets. Concerns around the impact on security, efficiency and support capacity is making the process challenging. There is also evidence of a significant skills gap, with many decision makers seeking informed guidance on the capabilities of new technologies from trusted suppliers and partners.
Croatia is among the most technologically advanced markets, and their spend on new technologies is expected to grow. 18% of respondents expect to spend more in the next three years than they do today, 45% expect to spend the same.
New printing technologies are being particularly welcomed by business leaders in the region. Ease of use and convenience has boosted the use of multi-functional devices (MFDs), which in turn has increased productivity. In Croatia 47% of end-users regularly use MFDs at their place of work. 43% of respondents predict they will be using MFDs about as much as today in three years’ time.
62% have not had an opportunity yet to try out remote printing, but 70% see value in this technology.
The appetite and interest for BYOD style of working is second lowest in Croatia, compared to other CEE countries surveyed. The main reason being security issues and fear, that it may be source of distraction. Working remotely is common practice, with respondents rating tablets as ‘critical’ devices – particularly those brought into the workplace.
"It's clear that businesses across fast-growth EMEA markets are being empowered by innovative technology, and are welcoming futuristic ways of working to drive growth,” says Matthew Wrighton, B2B Sales & Marketing Director, Emerging Markets, Canon Europe. “However, it’s not without challenges so it’s crucial we address concerns and provide the right level of guidance for each unique market, to ensure businesses are making informed and beneficial technology investments.”